What is keyword research in digital marketing?
What is keyword research in digital marketing: Keywords are words or phrases that people type into Google to find results such as businesses, answers to questions, books, images, videos, and many others.
Some main Keyword Research Tools are: – Google Keyword Planner
- Longtail Pro
- Market Samurai
- Bing Research Keywords
Procedure and Tips
The easiest way to find keywords for your website is by using Google’s Keyword Planner tool and typing your main keyword into Google, Yahoo, and Bing then, the search engines will show you related keyword phrases base on your Keyword.
You can equally use Übersuggest to quickly find new keywords not available in the Google Keyword Planner. This takes your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign. https://ubersuggest.io/
Google Keyword Planner
Step By Step Go to Google AdWords
1. Sign in with your Google account or create one and it’s free
2.Once in your Account go to Tools and click on Keyword Planner
3.Click on: search for new keyword and ads group Landing page
4.Put in your keyword and click on get ideas,
5.Googles keyword planner will give you ads group ideas and you can switch to Keyword ideas
6.Results contain, the keyword (by relevance), Average monthly search, competition, suggested bid, and you can sort them using any of the categories
7.Click on the results will give you more results.
8.On the right sidebar, you can use the keyword filter, keyword options, include/exclude words, change language, negative keyword, and many other
10.Finally, you can use Google Trends. So, just Search Google Trends, and it is obviously the first result. You put in your target keyword, click the magnifying glass button, and it’ll show you the trends over the last, in this case, almost 10 years of that keyword. As you can see, interest has gone up, and its kind of gone down, and its been all over the place.
Were not really using this to see keyword volume. Were going to use it to find ideas. What we want to do is scroll to the bottom. Under these related terms its default to top, and this just means the most popular terms that are somewhat related. You can sometimes find some really great keywords here, like WordPress.
Obviously, that’s not a keyword we would target, but maybe something like WordPress SEO would be something that’s literally related and wouldn’t show up in a tool. You want to click on the rising button. This shows you keywords that are rising in search volume, like Joomla SEO. Joomla is a CMS that’s an alternative to WordPress.
This is an article that you might want to build an article around, or you can use it as a seed keyword. This is another great way to find keywords that don’t appear using the other tools, and you also get some trend information to see that maybe the search volume doesn’t show up as very high in the Keyword Planner but considering its a breakout keyword according to Google its one you may want to target to be a little bit ahead of the curve and ahead of your competition
Keyword research is really important. This seems time-consuming and it kind of is, but its really important to find those keywords that don’t show up in this tool. Because those are the keywords that everyone is going after. If you can find some keywords that your competition doesn’t even know about you can steal a lot of their traffic because they don’t know to even go after that keyword.
Tips For Beginners:
For Beginners. Do a Google search on the main keywords of your websites, and see the pages that are on the first page. Find a website in the first page of the results, you can take the URL of the websites, go to the google keyword planner tool and paste it in the URL on the Google AdWords keyword planner are landing page, get ideas, this gives you a list of keywords that the websites are ranks for and other interesting analytical information, you can use that to improve the SEO of your websites or business.
What is keyword research in digital marketing?
You can use the Display Planner (this is for YouTube ads and Mobile ads), this helps to get more detailed keywords. You can put in keyword(s) and landing pages and Get ad group ideas. Youll get results on ad groups, keywords, interests, topics, placements, individual targeting ideas, Gender information, Device there are using and others
Raven Tools (www.raventools.com) sign up for free. – There you can enter a URL, Domain, Keyword, or Phrase. It’s going to take information from MAJESTIC SEO, MOZ, Google AdWords, and others, then it will analyze it. The results will be a lot of information concerning the keyword you search for. You can go to Keyword on the right side and it will give you all keyword on the websites you searched and the total mozRank, Ext Root Domains, Ext pages, Citation flow, Ext Backlinks, and others. You can save all on a spreadsheet.