What is Email Marketing in Digital Marketing

What is Email Marketing in Digital Marketing? 5 Reasons You Should Start An Email Marketing

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Email Marketing (Emailing)

What is Email Marketing in Digital Marketing? A strategy based on outbound marketing, emailing allows brands to communicate with an established customer base and promote various offers, content, important information, or events. This approach can be useful for building customer loyalty.

Simply Email Marketing is a form of Digital Marketing, where you collect emails from people in a specific niche (List Building) and then you send emails to those people about any service, product, blog, or anything in a way you can increase your sales or web traffic.

5 Reasons You Should Start An Email Marketing Campaign

1.Targeted Audiences:

Being able to target your audience solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have more control who sees it by segmenting your contacts list based on their lead status, demographics, location, or other data points.

Targeting emails ensure that your audience receives content suited specifically to his/her needs. Customers and business owners benefit because you can customize a message for each customer depending on a segment to foster a higher conversion rate.

2.Increased Brand Awareness:

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value.

In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

3.Distribution at Scale:

There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers, and news with their friends.

Subscribers who share your message are acting as brand advocates. Therefore, when a subscriber shares it with their friends, your brand gains more exposure and credibility.


Analytics are indispensable for measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates, and subscriber retention rates.

Even better: these metrics are more than just numbers and percentages. They are insights into your customers’ behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

5.Email Marketing is Cost-effective:

Perhaps the most appealing advantage of Email Marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display, and social marketing.

Email Marketing (Emailing)

Email Marketing is very Important:

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered it for your business already, now is the time. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance, and a strong message, your business is sure to benefit.

Benefits of Email Marketing:

The Main Advantage of Email Marketing, when compared to other marketing strategies, is mainly two things:

1.Price: You can save a lot of money, when you go with email marketing campaigns, especially if you use your own email marketing system. You can send up to 100K emails for 10$!

2. Easy: We have today a lot of email marketing services like MailChimp, Aweber, GetResponse, and other companies where they make everything easy for you when you want to manage your email marketing campaigns, Manage your Email Lists, and everything else.

Even if you want to use your Own System which will be a lot cheaper, you can have the same simplicity with the same features of that paid companies.


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