Introduction of Digital Marketing
Introduction: Digital marketing is made up of two words digital means internet and marketing means market means internet market, this is the way in which companies do marketing of their products through electronic media and calls the right product or right service to the right people in this process. Is called Digital Marketing.
What is Digital Marketing?
Any service or product that we use to sell digital technologies like the internet and other mediums is called digital marketing or online marketing. There are thousands of ways to do online marketing which are increasing over time. There is a lot of difference in online marketing compared to offline marketing. Because by using online marketing, you can promote your product to the target audience. This is a very fast way to reach your product to the right people, so digital marketing is very important in today’s time.
Why Digital Marketing is important?
We all know how important marketing is for any company. For this, companies prepare their budget separately. Offline marketing is very expensive. While online marketing proves to be cheap and profitable. So let’s know Some special benefits of digital marketing.
Reason for use Digital Marketing?
1. In Digital Marketing you get thousands of ways to promote your service and product.
2. This is a simple and fast way to promote your product
3. Online Marketing is cheaper as compared to Offline Marketing.
4. With Digital Marketing, you can market the product and sell it online.
5. Digital Marketing gives you better results.
6. This is the best way to make your product reach the target audience.
7. Digital Marketing increases the branding value of your company.
In what ways can you do Digital Marketing?
- Your website
- Your blog posts
- Ebooks and whitepapers
- Interactive tools
- Earned online coverage (PR, social media, and reviews)
- Online brochures and lookbooks
- Social media channels (Youtube, Facebook, LinkedIn, Twitter, Instagram, etc.)
Branding assets (logos, fonts, etc.)
What are Examples of Digital Marketing?
1. Search Engine Optimization (SEO)
If you want to get a lot of traffic or customer on your website through search engines, then you must have knowledge of SEO. Do you know that many companies spend thousands and millions of rupees on the SEO of their website? If you become an SEO expert. So you can also get a good salary job.
2. Social Media
This is the easiest and popular way to do digital marketing. Many companies use social media for their promotion. Many times, you must also see advertisements for many companies on social media. Like Facebook, Twitter, Instagram, etc.
3. Google AdWords
You must have seen many advertisements on your internet. Do you know that most of these ads are shown by google? With the help of Google AdWords, you can now market your product. This is a paid service that you have to pay. After that, you can reach your product to your target audience.
With Google AdWords, you can run many types of ads. like
• Display advertising
• Text ads
• Image ads
• Gif ads
• Text and image ads
• Match content ads
• Video ads
• Pop-up ads
• Sponsored search etc
4. Content Marketing
Creation and promotion of content assets that can lead to brand awareness, traffic growth, lead generation.
5. Inbound Marketing
Inbound marketing refers to a ‘full-funnel’ approach in which online content is used to attract them, to convert, to close, and ultimately to delight their customers.
6. Affiliate Marketing
This is a performance-based advertisement where you get a commission if you are promoting someone else’s products and services on your website.
7. YouTube Channel
Social media is a medium in which producers have to communicate their products directly to the people. People can also express their reaction to this. This is the medium where there is a crowd of many people or just say that a large number of users live on YouTube. It is an easy and popular way to make your product visible to the public by making videos.
8. Apps Marketing
Making different apps on the Internet to reach people and promote their product on it is called apps marketing. This is the best way of digital marketing. Nowadays a large number of people are using smartphones. Big companies make their goods and make apps available to people.
Digital marketing has become a medium for enhancing marketing (Business). All are benefited by its use. There is good interaction between the consumer and the merchant, this problem can be completed by digital marketing. Digital marketing is a unique example of modernity.
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