Digital Marketing Strategy Sample
Digital Marketing Strategy Sample: Nowadays everyone is busy in the online world. Every day billions of messages send, billions of photos and video uploads and all the work like money transfer, online shopping, traveling, tourists search place online where should go and spend their vacation, and so on. so the marketers adopt the online platform to grow their business and go-to digital marketing.
Twenty years ago, a young entrepreneur told The Washington Post, “If we have 4.5 million customers, we shouldn’t have one store. We should have 4.5 million stores.” That person was Jeff Bezos, founder of Amazon, who turned his vision into one of the biggest e-commerce brands on the planet.
Digital Marketing Strategy?
Digital Marketing is Marketing to promote our product or services on the internet, most people spend time on the internet. Using digital services we can promote the business or product services. Some steps or Strategies using for digital marketing.
1. Pay Per Click Advertising
This is the fastest way to bring traffic to your website. But it will also cost you money, unlike other common Digital Marketing strategies. You can look at its name to understand how this model of advertising works. You’ll post an ad and for every click, you’ll need to pay.
Your cost will be different for different ads based on the keywords you target or the network you’re advertising in. A lot of advertising networks that can run your PPC ads.
Google AdWords is the biggest of those networks. But, the cost of PPC ads is cheaper in Bing. Popular social networks like Facebook and Twitter also provide this facility. To succeed with this strategy you’ll need to target the right keywords. The keywords must be affordable and relevant to your business.
2. Dynamic Advertising
Targeted advertising is no longer a standalone tactic. With AI and behavioral data, marketers can now tailor ads to each consumer at the right time during their purchase journey. Some will convert with discounts; others will convert at full price if you can tell a relevant story.
It’s hard to talk about online communication without mentioning the main medium in digital marketing – the website. Its objectives can be multiple depending on the core target and the field of activity (branding, sales, leads, etc.),
But this will be the major asset of a company and the starting point of its digital communication strategy. Of course, it is still possible to establish an action plan centered on a different medium.
It aims to demonstrate your expertise in a specific area. Thanks to it, you will be able to express yourself on many subjects and improve your online visibility over the long term (SEO), by crossing subjects and themes.
search engine optimization) in this, you should focus on some points like your UX ( user experience) UI ( user interface) should be good and readable that your audience read it wisely. Your website load sleep should be quick ( within 3 sec) and your content must be good because the content is the king.
To make that happen you need to use the right keywords in your site content, use SEO optimized images, write nice titles and meta description, choose the length of your content correctly and write your content in a correct format. SEO the best way to create a Digital Marketing Strategy Sample.
6. Use Videos for Advertising
Video can be used in telling stories in such a way that no other forms of advertising can. This makes it easier to connect with your audition.
In today’s competitive online world you need to stand out from others to attract an audience. And video can help you do that. There is a lot of possibilities of using your creativity while making a video.
A good name and a good logo alongside a creative motto can help your company a lot. Assets of your brand must be used in each and every content that you put out. For example, if you are making an Instagram post make sure to put your logo somewhere in it.
The main goal of this is to make your brand prevalent in the mind of consumers so that they think of your company first when they require related products. Good branding can create “brand evangelists”. They can help you with marketing by trying to persuade others to use your product.
8. Make Good Contents
Content is king in any marketing strategy. Write content that can impress both the reader and the search engine. Your content should satisfy your audience, not just attract them. You can attract an audience by making Clickbank content but you cannot make them your products. It is a good idea to hire professionals to create your content.
Use social media for marketing because it’s a cheap way to show ads to your customers and the best tool to increase your product awareness in the market because almost everyone active on social media every day sharing their personal life experiences and you can easily track them. And target them.
9. Go live
Go live and do a webinar to educate and aware your customers about your business and product.
10. Push notifications
With new competitors joining the market every day, e-commerce brands need to find new ways to grab visitors’ attention and keep them coming back. By tracking your customer’s behavior, you can send relevant push notification messages.
11. Email Marketing
In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%. The percentage was four times higher than other channels which were analyzed. Other channels like paid search, direct mail, and social media.
12. Viral Marketing
Viral marketing can help put a startup in the limelight. Going viral on the internet will give your brand enough buzz and attention. If the content you create goes viral, it can make your business successful immediately.
13. Affiliate Marketing
Just like influencer marketing, affiliate marketing depends on the influence of people to generate and boost sales. You should consider making it a part of your marketing campaign. However, you should always combine affiliate marketing with other marketing strategies to make it more effective.affiliate marketing the best way to create a Digital Marketing Strategy Sample.
Voice search optimization: With voice search optimization, your company optimizes existing and new website content for voice search. The intention is to earn your website the featured snippet or position zero spots in Google search results.
14. Content Marketing
In content marketing, your business focuses on reaching, engaging, and connecting with consumers via content. This content, which can include videos, blog posts, infographics, and more, provides values to users.
15. Influencer Marketing
Here are some reasons why startups should adopt influencer marketing:
- Most customers have become immune to traditional marketing channels
- Influencer marketing is less expensive than other promotional strategies
- Influencer marketing is easy-to-implement
- The word-of-mouth aspect of influencer marketing builds trust for your brand
- Customers will engage with your brand because of the authenticity of influencers
16. Build Your Buyer Personas
For any marketing strategy — offline or online — you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them.
17. Understand the market
As soon as you’ve figured out the end goals of your marketing strategy, you have to grasp the concept of the digital marketing funnel. This concept includes the stages through which customers go before making a decision to purchase a product.
18. Define Your Goal
Whether your goal is to increase brand awareness or you want more leads – you should be specific with your goals when determining your digital marketing strategy. Defining the goals is important because it brings clarity in your efforts and taps the right platforms.
Brand awareness: the best-suited platforms for this are social media platforms and through paid search marketing.
Generate more leads: under this goal, businesses want to rope in more leads. The best way to do it is through effective content marketing and email marketing.
Increase conversions: this goal is the next step of lead generation. And in order to accomplish this goal, you need to work on every aspect of your marketing efforts.
Drive more website traffic: here you bring into play your blogs, social media promotion, and content distribution techniques to drive more traction on your website.
19. Identify your goals & the Digital Marketing tools you’ll need
Your marketing goals should always be tied back to the fundamental goals of the business. For example, if your business’s goal is to increase online revenue by 20%, your goal as a marketer might be to generate 50% more leads via the website than you did last year to contribute towards that success.