Digital marketing question paper pdf: The totality of brand marketing strategies implemented through internet channels is known as digital marketing. These include strategies such as SEO, SEM, link building, email marketing, and PPC, to name a few.
1. How do I define Digital Marketing?
The totality of brand marketing strategies implemented through internet channels is known as digital marketing. These include strategies such as SEO, SEM, link building, email marketing, and PPC, to name a few.
2. What benefits does digital marketing provide?
It has a good viewership.
it is quantitative
The result will be great conversion rates.
3. Describe PPC.
The amount paid by an advertiser to a website owner or publisher when an ad is clicked is known as pay per click (PPC), sometimes referred to as cost per click.
4. In which categories do digital marketing fall?
Digital marketing can be separated in two ways. Both inbound and outbound marketing fall into this category.
When it comes to inbound marketing, PPC is enhanced through the use of social media, newsletters, e-books, etc.
Outbound marketing aims to reach out to potential customers using digital platforms, calls, emails, and compelling advertisements.
5. Describe SEO. What is the function of keywords in SEO?
In digital marketing, search engine optimization, or SEO, aims to improve the potential of website visitors from natural search engine results.
Keywords are used by digital marketers to make it easier for users to find specific content on search engines. Proper use of keywords is important for improving SEO ranking. Properly implementing keywords in the content will also have an impact on the site’s rating.
Digital marketing question paper pdf:
6. How do on-page and off-page optimization work?
Managing the content and layout of a website is known as on-page SEO. This is in contrast to on-page SEO, which aims to increase search engine results through the acquisition of external links.
7. What separates White Hat from Black Hat SEO techniques?
White hat SEO techniques are valid strategies to get ranked high in search engine result pages, by following Google criteria.
The use of excellent content on the website, HTML optimization, website restructuring, and link-building efforts are examples of common white-hat SEO strategies.
Blackhat SEO seeks to boost rankings in search engine results pages by taking advantage of flaws in Google’s algorithms. Techniques include keyword stuffing, hidden text, spam links, and hidden links.
8. Why is online marketing given more importance than offline marketing?
The advantages of digital marketing are numerous. SEO, web building, and hosting are the best internet marketing platforms.
9. What exactly is keyword streaming?
“Keyword Streaming” is the process of studying keywords to choose the best keywords for a website to generate high-quality organic traffic and leads.
10. How can you describe the term bad link?
Website links that do not originate from a site’s domain are called bad links. These will get little traffic and the page rank will be low.
They can be spam links, links from link exchanges, links with anchor text that is the same on many different websites, and links that are not included in the Google index.